USHG Announcement: Marta

Jee Park, Union Square Hospitality Group, 646-747-0596,
Felice Jiang, Nadine Johnson Public Relations, 212-228-5555,
May 29, 2014

Slated to open in the Martha Washington hotel, August 2014
Danny Meyer’s Union Square Hospitality Group (USHG) has announced a forthcoming Italian restaurant at the iconic Martha Washington hotel (located at 29 East 29th Street), to be named Marta. Maialino’s Executive Chef and Partner Nick Anderer will helm the kitchen of Marta, which is set to open in late summer, and will oversee all aspects of the hotel’s food and beverage program, including catering and room service.
The food at Marta will be inspired by the tradition of rustic Roman pizzerie, the neighborhood haunts that churn out thin, crackly-crusted pizzas into the late hours of the evening. The restaurant will also celebrate the Italian tradition of cooking alle brace, or over embers, dedicating a section of the menu to daily specials – meats, fish and vegetables – all kissed by the fire. Additionally, no Roman-style pizzeria would be complete without salty fried snacks and a robust offering of seasonal salads. The beverage list will showcase Italian as well as local craft beers, along with thoughtfully selected wines and cocktails. Marta will be open continuously seven days a week, serving breakfast, lunch, dinner, and late night.
Martha Washington, part of Chelsea Hotels, was the first and most famous hotel exclusively for women in America, and a creative haven for women entrepreneurs, poets, artists, and actresses. America’s First Lady also happened to be an impeccable hostess at Mount Vernon. Ambitiously updated by famed architect Annabelle Selldorf, Martha Washington will no longer be exclusively for women; it will be exclusively for everyone.
The restaurant space, also designed by Selldorf Architects, will use elements and materials rooted in tradition. While taking inspiration from the hotel’s historic personality, Anderer’s classic Italian influence, and midcentury masters of design, the space has been rethought and updated to create a fresh new version of a city hotel and restaurant. Seating will range from custom rush seated trattoria chairs to comfortable, enveloping lounge chairs and banquettes upholstered in tactile natural materials. Tables will be crafted from warm and time-tested walnut butcher block as well as unusual blackened copper. Two wood burning pizza ovens and an eight-foot-long, open-fire grill will sit center stage. Marta will be both timeless and of its time, familiar and fresh, reinvigorating Martha Washington with a renewed spirit of hospitality and community. Located in the heart of one of Manhattan’s fastest growing neighborhoods, Martha Washington and Marta will serve as an ideal destination for business and leisure travelers alike.
At the helm of Marta, Chef Nick Anderer will be joined by his longtime colleague, Maialino Partner and Director of Operations Terry Coughlin, who will oversee the service and front of house operations. Anderer and Coughlin will continue to run Maialino, the Roman-inspired trattoria in Gramercy Park that USHG opened in 2009.
Before opening Maialino, Anderer was the Executive Sous Chef of Gramercy Tavern, where he worked for nearly six years under the chefs Tom Colicchio and Michael Anthony. Prior to that he apprenticed in Italy, working in kitchens in both Milan and Rome, where he studied art history as a student at Columbia University. Prior to opening Maialino as its General Manager, Terry Coughlin was General Manager of Tabla after having spent seven years as an integral part of the service team at Gramercy Tavern.
“Ever since my first visit to a Roman pizzeria as a college student, I’ve wanted to recreate these super thin crust, wood-fired pies in New York,” said Chef Nick Anderer. “And since we’re going to play with fire, I thought it would be fun to design an entire menu, not just pizza, around open hearth cooking. I can’t wait to move into our new digs at Marta, which will hopefully become a cozy hangout for all our new neighbors in the growing North Madison area.”
“Nick and I share a deep and personal affinity for Rome, and Marta represents a next chapter in our loving tribute to the Eternal City,” said Danny Meyer. “I’m so inspired by the strength and success of Nick and Terry’s partnership, and hope Marta will become a beloved gathering place where guests can enjoy thin-crust pizzas and rustic foods cooked over the embers.”
As a key element of Chelsea Hotels’ expanding food and beverage programs, Marta will be an integral part of the community experience at Martha Washington. Chelsea Hotels CEO Ed Scheetz said, “As we re-launch as Chelsea Hotels, we’re thrilled to have this team on board. Marta is a concept that is reflective of our goals of thoughtfully created restaurants that add to the individual guest experience.”
About Union Square Hospitality Group:
Union Square Hospitality Group (USHG) was founded by Danny Meyer and includes some of New York City’s most beloved restaurants: Union Square Cafe, Gramercy Tavern, Blue Smoke, Jazz Standard, Shake Shack, The Modern, Cafe 2 and Terrace 5 (located at the Museum of Modern Art), Maialino, Untitled at the Whitney Museum of American Art, and North End Grill. The company also includes Union Square Events, a catering, sports, and events business, and Hospitality Quotient, a learning business empowering companies to transform their business through the power of hospitality. Each USHG restaurant is lovingly hand crafted and distinctive, and each strives to distinguish itself for warm hospitality and consistent excellence. Danny, his restaurants and chefs have earned an unprecedented 25 James Beard Awards, including: Outstanding Restaurant of the Year; Outstanding Service; Outstanding Wine Service; Humanitarian of the Year; Who’s Who of Food & Beverage; and Best Restaurant Design. Union Square Cafe and Gramercy Tavern are perennially ranked on the top of the ‘Most Popular’ list in the Zagat Survey, with Union Square Cafe holding the #1 spot nine times.
Actively involved in the community, USHG and its employees are committed to extending its enlightened hospitality beyond the walls of its restaurants. The company supports an array of hunger relief organizations including Share Our Strength and City Harvest, along with civic organizations such as NYC & Company, Union Square Partnership, and the Madison Square Park Conservancy.
About the Chelsea Hotel Group:
In May 2014, Mr. Edward Scheetz launched Chelsea Hotels, a brand inspired by the underlying philosophy of its most iconic property, Hotel Chelsea. Centered on the idea of creativity, community and shared experiences, Chelsea Hotels celebrates the individuality of its family of five properties including, McCarren Hotel & Pool in Williamsburg, Brooklyn, Ruschmeyer’s in Montauk, Martha Washington (August 2014), Hotel Chelsea (2015), and Astor Hotel (2016). Designed to suit the changing needs and moods of the modern traveler, Chelsea Hotels offers superb quality, personalized service, renowned cuisine, exceptional design, and state of the art business and meeting facilities.
Chelsea Hotels is the evolution of King & Grove Hotels, a lifestyle hotel group founded in 2010 by Mr. Scheetz and partners that developed Ruschmeyer’s in Montauk, King & Grove Williamsburg, King & Grove New York, and later acquired Hotel Chelsea.
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