Rebecca Carlisle,, 646-747-6647
November 15, 2013

New Bar from the Blue Smoke Team to Open in 2014
October 29, 2013, New York — Union Square Hospitality Group will launch Porchlight, a new bar with a Southern accent, in the historic 1891 Waterfront New York Building (WFNY). Developed by USHG CEO Danny Meyer and Blue Smoke’s Co-Founder and Senior Managing Partner, Mark Maynard-Parisi, Porchlight is set to open in autumn 2014.
Porchlight will serve signature cocktails, regional microbrews and soulful, Southern-inspired bar food. Located at the corner of 28th Street and 11th Avenue, occupying almost 4,000 square feet of ground floor space, Porchlight will be designed by New York-based architecture and design firm Parts and Labor Design to create an atmosphere of comfort and style with a touch of irreverent flair. “We’re thrilled to have the unique opportunity to design something special for Danny Meyer and Union Square Hospitality Group, and develop a new off-shoot for the Blue Smoke team,” said Andrew Cohen, Principal at Parts and Labor Design.
Maynard-Parisi will oversee service and day-to-day operations in collaboration with Blue Smoke’s Director of Operations Kari Matthews. Maynard-Parisi and Matthews will continue to run Blue Smoke Enterprises, which includes the Southern-inspired flagship Blue Smoke restaurant that USHG opened in 2002, the Battery Park City location opened in 2011, Jazz Standard jazz club and three Blue Smoke On The Road outposts in Citi Field, Nationals Park, and John F. Kennedy International Airport, Delta Terminal 4.
A 21- year veteran of USHG, Maynard-Parisi was the founding General Manager of Blue Smoke and Jazz Standard and has led every aspect of the restaurants, jazz club, and catering company, helping to build the business from concept to reality and overseeing operations. Regarding opening Porchlight, Mark Maynard-Parisi said “We are excited and proud to be a pioneering member of the vibrant, evolving community in Manhattan’s burgeoning West Chelsea. We’re thrilled to create a welcoming and timeless gathering place that serves delicious food and drink and that residents, neighborhood employees, and visitors alike can make their home away from home.”
About Union Square Hospitality Group
Union Square Hospitality Group (USHG) was founded by Danny Meyer and includes some of New York City’s most beloved restaurants: Union Square Cafe, Gramercy Tavern, Blue Smoke, Jazz Standard, Shake Shack, The Modern, Cafe 2 and Terrace 5 (located at the Museum of Modern Art), Maialino, Untitled at the Whitney Museum of American Art, and North End Grill. The company also includes Union Square Events, a catering, sports, and events business, and Hospitality Quotient, a learning business empowering companies to transform their business through the power of hospitality. Each USHG restaurant is lovingly hand crafted and distinctive, and each strives to distinguish itself for warm hospitality and consistent excellence. Danny, his restaurants and chefs have earned an unprecedented 25 James Beard Awards, including: Outstanding Restaurant of the Year; Outstanding Service; Outstanding Wine Service; Humanitarian of the Year; Who’s Who of Food & Beverage; and Best Restaurant Design. Union Square Cafe and Gramercy Tavern are perennially ranked on the top of the “Most Popular‟ list in the Zagat Survey, with Union Square Cafe holding the #1 spot nine times.
Actively involved in the community, USHG and its employees are committed to extending its enlightened hospitality beyond the walls of its restaurants. The company supports an array of hunger relief organizations including Share Our Strength and City Harvest, along with civic organizations such as NYC & Company, Union Square Partnership, and the Madison Square Park Conservancy.
About Blue Smoke Enterprises
Widely credited as the founder of New York City’s barbecue movement, Blue Smoke celebrates the evolving American South while honoring its culinary traditions. The Blue Smoke menu combines homestyle comfort with culinary finesse. Classic and specialty cocktails, an extensive American craft beer list, bourbon and American wines complete the experience.

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