OUR COMMUNITY

UNION SQUARE HOSPITALITY GROUP LAUNCHES
ONLINE CHARITABLE WINE AUCTION DEVINE INTERVENTION
 
de-vineintervention.com
Contact: Jee Won Park, 646.747.0596 | jpark@ushgnyc.com
 
Wine Industry to Band Together in Support of Mayor’s Fund Hurricane Sandy Relief Efforts
 
January 31, 2013 NEW YORK – Danny Meyer’s Union Square Hospitality Group (USHG) is pleased to announce DeVine Intervention, an online wine auction to benefit the Hurricane Sandy relief efforts of the Mayor’s Fund to Advance New York City. The Mayor’s Fund is supporting immediate aid needs as well as long-term relief and restoration. Organized by Union Square Hospitality Group Wine Director and Master Sommelier, John Ragan, DeVine Intervention has been envisioned as a way for the wine community to band together to help New Yorkers.
 
The online auction will be open to the public for bidding beginning March 25th through April 7th, 2013 at www.de-vineintervention.com. Solicited by invitation, approximately 250 lots will be donated by the community of sommeliers, restaurateurs, chefs, importers, distributors, and winemakers. The auction will include a one-of-a-kind selection of extraordinary wines from renowned producers including Champagne Krug, Giuseppe Quintarelli, Domaine de la Romanée-Conti, Domaine Armand Rousseau, Domaine Coche-Dury, Peter Michael Winery and many, many more.
 
DeVine Intervention is made possible by the generous commitment of resources, expertise, and support from Sotheby’s Wine, Vortex Solution, and Western Carriers. As a result of this generosity, there will be no buyer’s premium and 100% of the hammer price of each lot sold will be donated directly to the Mayor’s Fund to Advance New York City in support of Hurricane Sandy recovery efforts. The Mayor’s Fund retains no administrative fee, and 100% of contributions are being dispersed to relief efforts and organizations.
 
“After Hurricane Sandy, the community of NYC restaurant employees worked hard to get our restaurants and our lives back to normal, but many of our fellow New Yorkers are still suffering from the aftermath of Sandy,” said USHG Wine Director John Ragan. “Although the storm may have since slipped out of the headlines, this is when many New Yorkers need our help the most.”
 
Danny Meyer, CEO and Founder of USHG, said “We are proud to invite the wine community to join in the ongoing Hurricane Sandy recovery efforts. We’re grateful for the exceptional donations we’ve received, and are excited that the selection of special lots will give enthusiasts a chance to accumulate wonderful wines, while giving back by helping those who were hardest hit by the storm.”
 
“We are very grateful to Union Square Hospitality Group, Sotheby’s Wine, Vortex Solution and Western Carriers for their collaboration on this spirited initiative,” said Megan Sheekey, President of the Mayor’s Fund to Advance New York City. “This generous support will go a long way as New York City continues to recover from Hurricane Sandy.”
 
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ABOUT USHG
Union Square Hospitality Group (USHG) was founded by Danny Meyer and includes some of New York City’s most beloved restaurants: Union Square Cafe, Gramercy Tavern, Blue Smoke, Jazz Standard, Shake Shack, The Modern, Cafe 2 and Terrace 5 (located at the Museum of Modern Art), Maialino, Untitled at the Whitney Museum of American Art, North End Grill, as well as Union Square Events, the company’s catering, sports, and events business, and Hospitality Quotient, a learning business empowering companies to transform their business through the power of hospitality. Danny, his restaurants and chefs have earned an unprecedented 25 James Beard Awards. Actively involved in the community, USHG and its employees are committed to extending its enlightened hospitality beyond the walls of its restaurants. The company supports an array of hunger relief organizations including City Harvest and Share Our Strength, along with civic organizations such as NYC & Company, Union Square Partnership, and the Madison Square Park Conservancy. www.ushgnyc.com
 
ABOUT THE MAYOR’S FUND TO ADVANCE NEW YORK CITY
The Mayor’s Fund to Advance New York City, a 501(c)(3) nonprofit organization dedicated to innovative public- private partnerships and programs for the City of New York, is accepting financial donations to support hurricane relief efforts. One hundred percent of donations are being dispersed to relief efforts and organizations. Grant funds have helped to support the supply and transport of emergency needs including hot food, toiletries, baby supplies, cleaning materials, warm clothing and medications to communities hit hardest by the hurricane. The Mayor’s Fund is also committed to longer-term rebuilding and restoration efforts including assistance for displaced families, schools, small businesses, nonprofit organizations, parks and other impacted groups. www.nyc.gov/html/fund/html/home/hurricane_sandy_relief.shtml
 
ABOUT SOTHEBY’S WINE
Sotheby’s Wine features fine and rare wines for current drinking, for cellaring and for investment, and specializes in offering the finest wine collections in the world at auction, through private sales and retail sales. www.sothebys.com/wine
 
ABOUT VORTEX SOLUTION
Vortex Auction is an online broadcaster of live and timed auctions that is linked directly to your website and keeps your clients inside your own auction platform. Vortex Auction offers the latest and safest technology, real time video/audio and a simple bidding interface. Since 1999, 1,600 auctioneers have chosen Vortex Auction. www.vortexauction.com
 
ABOUT WESTERN CARRIERS
Western Carriers proudly serves the private collector and restaurant community, providing personalized and fully temperature-controlled services to collectors and restaurants, as well as retailers, auction houses and direct-to- consumer businesses. www.westerncarriers.com